The 4J's Group Blog featuring, thoughts and observations on the many facets of Content Strategy.
Tuesday, August 18, 2009
Is Social Media a Fad? Or Essential to your Business?
Watch this and then decide if you should be spending your marketing budget and hours on SEO optimization of your website and search based ad-word campaigns, or on building a community using Social Networks?
Helping companies and organizations recognize and leverage their largest hidden asset, their content.
Client base includes software companies, aerospace companies, educational institutions, web content companies, publishers and many more.
Services include: Technical & Business Communications - Content Strategy - Content Audits - Language Quality, Usage and Terminology, audits and training - Content development best practices - Wiki implementation and usage - Storytelling for content developers - applying story theory to business communications - Communications Training
Marketing - Developing your story and messaging, - New media consulting, - Social Media for Business (Marketing and Customer Service), - Corporate and Promotional Comics
Industry leading Content Strategist specializing in helping companies and organizations recognize and leverage their largest hidden asset, their content.
I have 20 plus years experience in corporate communications, marketing, and content development in both the UK and the USA. Often seen as a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements. I have also been involved in the development and adoption of various industry standards, and am a regular speaker at industry conferences.
Also a published author with several books, comics, and magazine articles.
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