A couple of great quotes about the power of stories in business that I came across today.
"Good leaders are good authors of stories that include everyone else."
- Gerhard Gschwandtner - SellingPower.com
"Stories give us context, and context helps everyone understand."
"Stories wield special power because they can be translated into something visual. When we hear a story we see it too, and the visual image becomes something that sticks in our memories long after the words have fled."
- Harry Beckwith & Christine Clifford - You Inc.: The Art Of Selling Yourself.
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The 4J's Group Blog featuring, thoughts and observations on the many facets of Content Strategy.
4Js Group LLC
Content Strategy consulting company.
Helping companies and organizations recognize and leverage their largest hidden asset, their content.
Client base includes software companies, aerospace companies, educational institutions, web content companies, publishers and many more.
Services include:
Technical & Business Communications
- Content Strategy
- Content Audits
- Language Quality, Usage and Terminology, audits and training
- Content development best practices
- Wiki implementation and usage
- Storytelling for content developers - applying story theory to business communications
- Communications Training
Marketing
- Developing your story and messaging,
- New media consulting,
- Social Media for Business (Marketing and Customer Service),
- Corporate and Promotional Comics
Helping companies and organizations recognize and leverage their largest hidden asset, their content.
Client base includes software companies, aerospace companies, educational institutions, web content companies, publishers and many more.
Services include:
Technical & Business Communications
- Content Strategy
- Content Audits
- Language Quality, Usage and Terminology, audits and training
- Content development best practices
- Wiki implementation and usage
- Storytelling for content developers - applying story theory to business communications
- Communications Training
Marketing
- Developing your story and messaging,
- New media consulting,
- Social Media for Business (Marketing and Customer Service),
- Corporate and Promotional Comics
4Js Group LLC
Tel: +1-512-968-7362
Follow us on Twitter @4JsGroup
Find us on FaceBook
4JsGroup on Twitter
2012 Conferences / Speaking Engagements
- Feb 22-24 - Speaking - Intelligent Content Conference - Palm Springs, CA
- Mar 3-4 - Convention - STAPLE! - Austin, TX
- July 27-29 - Guest - ArmadillCon 34 - Austin, TX
- Sept 8-9 - Convention - Baltimore ComicCon - Baltimore, MD (TBC)
- Sept 21-23 - Guest - FenCon IX - Dallas, TX
- Oct 2-4 - Speaking - Lavacon - Portland, OR
- Nov 9-11 - Convention - WizardWorld - Austin, TX
Around The Web
About The Author
- Alan J. Porter
- Austin, TX, United States
- Industry leading Content Strategist specializing in helping companies and organizations recognize and leverage their largest hidden asset, their content. I have 20 plus years experience in corporate communications, marketing, and content development in both the UK and the USA. Often seen as a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements. I have also been involved in the development and adoption of various industry standards, and am a regular speaker at industry conferences. Also a published author with several books, comics, and magazine articles.
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