“It’s all about the content.”
This simple, yet insightful, comment by leading publishing consultant, Ann Rockley, during a recent webinar on “Exactly What Not to do When Making the Move from Print Publishing to New Media,” (made me think about the many discussions I’ve had, and the many articles I’ve read, about the so-called digital publishing revolution.
I came to the realization that most of us are missing one vital component of this new opportunity. It seems that no matter how much we talk about the changes in process from print to eBooks, we still aren’t giving enough consideration to ways to add value to the content itself. Even when we create and repurpose content, using either traditional serial, or modern modular approaches, we are still, for the most part, delivering content that is not really taking advantage of the fact that the delivery platform (be it Kindle, iPad, or who knows what in the future) is digital.
For all the talk, we are still mainly focused on delivering text.
I came to the realization that most of us are missing one vital component of this new opportunity. It seems that no matter how much we talk about the changes in process from print to eBooks, we still aren’t giving enough consideration to ways to add value to the content itself. Even when we create and repurpose content, using either traditional serial, or modern modular approaches, we are still, for the most part, delivering content that is not really taking advantage of the fact that the delivery platform (be it Kindle, iPad, or who knows what in the future) is digital.
For all the talk, we are still mainly focused on delivering text.
